Tire dealers throughout the Dallas-Fort Worth Metroplex are in position to score some points with motorists as Yokohama has signed a one-year sponsorship agreement with the National Football League’s Dallas Cowboys.
The deal includes signage at the state-of-the-art Cowboys Stadium, which opened last year; pre-game, post-game and in-game spots on the team’s flagship radio station; in-stadium displays and in-game announcements on the public address system and on LED boards; as well as hospitality opportunities at select games.
Yokohama will also be associated with the team’s traveling Dallas Cowboy Museum Tour truck, which goes to more than 100 events per year.
“We’ve had great success the last few seasons with our sports marketing program,” says Dan King, vice president of sales and marketing, “but we’ve really raised the bar by partnering with the highly visible Dallas Cowboys. “They have a huge, passionate fan base in Texas and across the U.S. They truly are America’s Team.”
With the latest agreement, Yokohama has now secured sponsorship deals with the NFL, Major League Baseball’s Los Angeles Angels and the National Basketball Association’s Boston Celtics and San Antonio Spurs. “More are to come,” says King, “we’ll have an announcement in a few weeks on other NFL teams we’re partnering with.”
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